It's time to reset and refocus your marketing strategy to set you up for success for the rest of the year.
Summer Strategy Workshop
📅 Thursday 31st July
🕚 11am BST | Live on Zoom
🎥 Replay available for 7 days
💸 Free to attend
AUGUST IS THE NEW JANUARY
⏸️ Pause and Reset
This 90-minute interactive workshop is your invitation to pause and refocus on what's working and what needs to change.
Marketing plans should be flexible to adpat to change - not set in stone in January.
Make sure your marketing is still relevant in 2025 and let's map out a strategy that sets you up to finish the year stong.
We’ll cover:
✅ The top mistakes small businesses make with their marketing and how to fix them
✅The biggest marketing time-wasters - and how to avoid them
✅How make the hottest marketing trends work for you
You’ll walk away with:
✨Your priority areas to double down on during August
✨A Minimum Viable Strategy to make the best use of your time
✨Confidence in what to do (and what to drop)
✨Motivation to actually follow through on your plan - with support if you want it
If you want clarity on your next move, a fresh, focused summer strategy and not another time sucking to-do list, then claim your free place on the Summer Strategy Workshop now.
It's a season that brings its own set of unique challenges and marketing has a habit of falling into the “I’ll sort it later” pile, and before you know it, September hits and you’re scrambling to catch up.
Here’s what business owners have been saying recently:
⏸️ “Online communities have gone quiet, regular events are on pause, and I’ve lost my rhythm.”
🧠 “I want to take advantage of the quiet spell and work on my business… but I don’t have the motivation or focus.”
📈 “It’s my busiest time of the year and I just don’t have time to do any marketing.”
🏖️ “Everyone else seems to be in holiday mode and I feel left out.”
🤹 “I’m juggling the chaos of family life and disrupted daily routines – it’s hard to stay on track.”
🌴Doing all the 'right things' - but still not seeing the results you want?
🌴Posting everywhere but getting nothing back?
🌴Running ads that might as well be flushing money down the drain?
🌴Finding AI tools slow you down because you don't know if you're using them right?
🌴Too busy to get to the marketing tasks at the bottom of your list?
🌴Worried about falling behind because you don't have time for all the things you 'should' be doing?
🌴Going quiet online when life gets too busy?
This is your mid-year reset.
It's the time to get clear on:
What’s working. What’s not working. What to focus on now to finish 2025 strong.
Designed especially for service-based and product-based small business owners who are ready to:
Step out of survival mode.
Stop winging it.
Build a strategy that works - and actually implement it.
Together we will refresh your marketing, reignite your momentum, and get you showing up with confidence and clarity (not overwhelm).
Don’t just get through the summer.
Glow through it.💫
Registering for this workshop unlocks special pricing for your next level glow up
Marketing moves fast. Ads, AI, algorithms, and attention spans are shifting faster than ever.
Most small business owners are either:
• Doing what they’ve always done (and not getting results)
• Trying to keep up (and burning out)
• Pausing everything until September (and losing momentum)
The Summer Marketing Glow Up is here to make sure that doesn't happen to you. Because what you do in August sets the foundation for growth in September.
Mix and match from the Marketing Glow Up Experience. Uncover the gaps that are slowing you down, holding you back, or costing you sales - and fix them!
Testimonials
Louise has given me so many new ideas to implement, and has explained things in a really clear jargon-free way so that I actually understood the reasons for implementing those things.
This has given me the confidence to approach my marketing strategy in a much more focused and directed manner, which in turn has had a clear impact on my social media followers and sales.
Louise shares her knowledge and expertise in a way that empowers me to progress my plans and build robust marketing strategies with built in flexibility.
Since I started working with Louise I'm getting more sleep, I no longer lie awake worrying how I'm going to attract new customers. Instead I am excited about sharing my message with people who I know want to hear and growing my audience more organically that feels much more sustainable.
Frequently Asked Questions
Louise Mason from Your Marketing Specialist will be be your hostess with the mostess this summer to guide you through strategic planning and implementation workshops. Having helped over 900 business with their marketing she is not here to give you generic advice.
"I’ve run summer schools for small business owners in the past: they were fun, effective, and packed with results. Recently I’ve been running training programs for local growth hubs. This is what I love to do - and I’m bringing it back this summer!"
Because August is the new January.
Summer is the perfect time to refresh your marketing, try new ideas, and build momentum before September starts.
You don’t need a complete overhaul. Just the right guidance, at the right time, with the right support. If you wait until September… it’ll be too late to act. This is your window of opportunity. The downtime (or slow season) others are wasting? That’s your competitive advantage.
You don’t need to hustle all summer. But you do need a plan.
Even if it’s:
👉15 minutes in the garden on your phone
👉A few quick optimisations after the kids are in bed
👉One smart move that boosts conversions while you’re on the beach
This is for you if... You're a self-employed business owner, freelancer, or small business founder who:
· Feels like you're doing all the things but still not getting enough sales
· Is posting, blogging, emailing - but unsure what's actually working
· Wants to stay ahead of the curve without burning out
· Has a website that’s feeling a touch neglected
· Has a dusty lead magnet, or a welcome sequence that's anything but warm
· Feels like a "best-kept secret" and you're so ready to change that
Whether you are running a service-based business or an online product store, whether you are an artist or an accountant – the marketing glow up is for if you are ready to grow.
And yes — it’s still worth showing up even if:
· You're going on holiday (we’ll keep it light and replay is available)
· You're “already doing marketing” (we’ll show you what to tweak)
· You feel overwhelmed (this will simplify everything)
You can email [email protected], be sure to put Summer Glow Up in your subject line and Louise will be happy to answer your questions about which is the right Marketing Glow Up stream for you.